We looked inside some of the tweets by @FabioALicciardi and here's what we found interesting.
Inside 100 Tweets
Last Seen Profiles@yelirand @cfdjggggg @wzywyi1 @creep20091116 @a_riyami @FogueCoralie @EdaElelci @tomoxntomoxn @isa_lol0612 @duck_of_d00m @Zeki85165713 @UkeDenn @DanielEliane1 @benavcii @ValGeoff5 @TransPromoter
Business quote of the day:
"Not profitable is not the same thing as Not for Profit."
Interesting question - Personally, I think it should use its breaks to stop at crosswalks. https://twitter.com/techreview/status/1203792788212596736
It has a literal truckload of innovations, but a wonky consumer market fit. Makes me wonder if Tesla plans to go contractor like many US auto brands have done in the past.
Like Tesla's Semi-Truck line, I see the most application for the Cybertruck as a contracted mass order vehicle - however, for military and law enforcement. It is more durable, powerful and spacious than the Explorer, and is faster on the highway than the Charger.
So what is it? It's a sinister vehicle with a basic design that easy and cheap to mass produce, it is faster than most stuff on the road, has a big back seat and has a low operating cost, you can also throw stuff at it.
Utility: The selling point of a small body isn't going to appeal to the professional or function-minded amateur. It only just fit a small body ATV. It's not designed for a contractor to fit standard 4×8ft plywood or a fisherman to put a tackbox and rod mounts.
Recreation: There is no room for modification, stripping away the standard recreational appeal of the American pickup: it's blank shell built to be outfitted with accessories.
I grew up around truck culture. Lifteds, squats, haulers and climbers. There isn't a truck owning persona I see a market fit for with the Tesla Cybertruck.
How do you engage a massive audience full of niche fans? It's all about pulling in that real-time content from your pre-existing data sources. Just be sure to personalize! #ThinkSummit
Personalization is not just pwrsonalized products. It is relevant and engaging experiences.
Consumer's now they have options. They are empowered by choice. If you get the experience wrong, it doesn't matter if your brand has the products they need - they will walk away.
Movable Ink's #ThinkSummit 2019! Let's go!